Erikawas Photography is a brand created by Erika Kawas, a Mexican photographer based in Italy and Spain. The brand is made up of two branches: Erika’s wedding photography services and her travel print shop. The entire visual system, from the elegant, low-contrast typography, to the rich color palette, was carefully assembled to reflect her dreamy and delicate photography style. After the identity was finalized, it was applied to all elements of the brand, including their social media, website, and print shop stationery. The organic mark in the logo is inspired by Mexican Talavera to represent Erika’s roots.
