Foxtrot Systems is a San Francisco based software company focused on optimizing last mile deliveries for clients such as Anhauser-Busch, Modelo, and Reinhart. For their 5 year anniversary, they wished to gift their CEO’s with a timeline of the company’s accomplishments since it was founded. They also wanted the timeline to reflect the company’s culture and people. Taking this into account, the final design is filled with details that represent who they are, including custom, internal emojis used by their team, photos of each team member as well as group photos, and icons that represent the four featured categories: product, clients, people, and culture. The color palette is inspired by the tech start-up industry. Currently, the timeline hangs in their San Francisco headquarters.
