Quierococo
Branding

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Quierococo is a brand in Guayaquil, Ecuador that sells coconut-based products ranging from smoothies to coconut water. The visual system is inspired by coastal characteristics such as bright colors paired with neutral tones, palm trees and ocean waves, handwritten type, and playful patterns and forms.

Logo system and color palette

Lettering inspiration: coastal coconut stands

Lettering inspiration: coastal coconut stands

Brand visuals

Brand visuals

Brand visuals in use with color palette

Pattern

Pattern

Menu, business card, and customer rewards card

Menu, business card, and customer rewards card

Social media profile and iconography system